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Designing Custom WooCommerce Themes: Your Ultimate Guide

woocommerce-custom-themes

WooCommerce custom themes provide flexibility and customization that pre-built themes can’t match. If you’re seeking a custom design that truly reflects your brand, custom themes are the way to go.

Quick insights on WooCommerce custom themes:
Customization: Design every aspect to match your brand.
Flexibility: Adapt to your store’s unique needs.
Performance: Optimize for speed and SEO.

WooCommerce custom themes leverage the power of WordPress, allowing seamless integration and expansive options for customization.

I’m Derrick Boddie, the founder of Mango Innovation. With over 12 years in web systems development and expertise in WooCommerce custom themes, I’m here to guide you through creating a personalized online store that lifts your brand.

Visual summary of benefits of WooCommerce custom themes - WooCommerce custom themes infographic infographic-line-5-steps

Why Choose WooCommerce for Your Online Store?

When it comes to building an online store, WooCommerce stands out for its flexibility and customization options. Let’s break down why you should consider WooCommerce for your e-commerce needs.

Flexibility at Its Core

WooCommerce is built on WordPress, which is known for its adaptability. With WooCommerce, you can sell anything—physical products, digital downloads, subscriptions, and more. This flexibility makes it a go-to solution for many online businesses.

Plugins and Extensions

WooCommerce offers a wide range of plugins and extensions to improve your store’s functionality. From payment gateways to shipping calculators, there’s a plugin for almost every feature you need.

  • Jetpack for custom CSS or Sass changes
  • Code Snippets for PHP customizations

These plugins not only save you time but also ensure that your store remains up-to-date and secure.

Themes Galore

There are thousands of WooCommerce themes available, both free and premium, designed to suit various business needs. Premium themes typically range from $35 to $129, offering advanced features and better support.

  • Storefront: A popular theme with extensive child themes available
  • Airi: Minimal and fully customizable
  • Petcio: Perfect for pet stores

These themes are mobile-friendly and SEO-optimized, making it easier for customers to find and steer your store.

Customization: Tailor Your Store

One of the biggest advantages of WooCommerce is the ability to customize your store. Whether you want to tweak minor CSS elements using Jetpack or make major changes with a child theme, WooCommerce makes it possible.

Example: With Chrome Dev Tools, you can inspect elements and make CSS changes directly in your theme. For instance, changing the navigation link color in the Storefront theme is as simple as adding a few lines of custom CSS.

css
.main-navigation ul li a { color: red; }
.main-navigation ul li a:hover { color: white; }

Performance and SEO

WooCommerce is optimized for speed and SEO, ensuring that your store performs well in search engines. The open-source nature of WooCommerce allows you to tweak and optimize every aspect of your site, from loading times to meta descriptions.

No Long-Term Contracts

Unlike other e-commerce platforms, WooCommerce does not require long-term contracts. This gives you the freedom to scale your store at your own pace without worrying about hefty monthly fees.

Community and Support

While WooCommerce does not offer direct email or phone support, it has a robust online documentation center and public support forums. Additionally, you can hire WooExperts for specialized support, starting at $90 per hour.

WooCommerce Customer Service & Support - WooCommerce custom themes infographic 3_facts_emoji_blue

In summary, WooCommerce offers unparalleled flexibility, a wide array of plugins and themes, extensive customization options, and strong performance metrics. It’s an excellent choice for anyone looking to create a unique and powerful online store.

Next, let’s dive into the steps to create a custom WooCommerce theme.

Steps to Create a Custom WooCommerce Theme

Creating a custom WooCommerce theme may seem daunting, but breaking it down into manageable steps can make the process straightforward. Let’s explore how you can set up your theme directory, customize WooCommerce templates, and add custom CSS and PHP to make your store truly unique.

Setting Up Your Theme Directory

First things first, you need to set up your theme directory. This is where all your theme files will reside.

  1. Create a New Theme Folder: Steer to wp-content/themes in your WordPress installation and create a new folder. Name it something unique like mycustomtheme.


  2. Essential Files: Every basic theme needs some key files:


  3. style.css: Controls the visual styling of your theme.
  4. functions.php: Adds functions and features to your theme.
  5. index.php: The main file where your site’s content is displayed.
  6. header.php: Contains the code for the top part of your website.
  7. footer.php: Manages the bottom part of your website.

  8. WooCommerce Specific Files: To integrate WooCommerce, you’ll also need:

  9. woocommerce.php: Handles the layout for WooCommerce pages.
  10. single-product.php and archive-product.php: For individual product and product archive pages.

Here’s a basic structure for your theme directory:

mycustomtheme/
├── style.css
├── functions.php
├── header.php
├── footer.php
├── index.php
├── woocommerce.php
├── single-product.php
├── archive-product.php

Customizing WooCommerce Templates

Customizing WooCommerce templates allows you to tailor the appearance and functionality of your store.

  1. Duplicate Template Files: WooCommerce templates are located in the woocommerce/templates directory. Copy the files you want to customize (e.g., single-product.php or archive-product.php) to your theme’s WooCommerce folder (mycustomtheme/woocommerce).


  2. Edit the Templates: Open the copied files in a code editor and make your desired changes. For example, you can change the layout, add custom fields, or modify the product display.


  3. Disable Default Styling: Sometimes, you may want to disable WooCommerce’s default styles to apply your own. Add the following code to your functions.php file:


php
add_filter('woocommerce_enqueue_styles', '__return_empty_array');

4. Customize WooCommerce Elements: Use WooCommerce hooks and filters to add or modify functionality. For instance, to change the position of the product price on a single product page:

    php
    remove_action('woocommerce_single_product_summary', 'woocommerce_template_single_price', 10);
    add_action('woocommerce_single_product_summary', 'woocommerce_template_single_price', 25);

    Adding Custom CSS and PHP

    Adding custom CSS and PHP can help you further refine your WooCommerce custom theme.

    5. Custom CSS: Use a plugin like Jetpack to add custom CSS. Alternatively, create a custom.css file in your theme directory and enqueue it in functions.php:

      php
      function mycustomtheme_enqueue_styles() {
      wp_enqueue_style('custom-style', get_template_directory_uri() . '/custom.css');
      }
      add_action('wp_enqueue_scripts', 'mycustomtheme_enqueue_styles');

      6. Custom PHP: Use the Code Snippets plugin to add custom PHP code without editing core files. For example, to add WooCommerce support to your theme, include this in functions.php:

        php
        function mycustomtheme_setup() {
        add_theme_support('woocommerce');
        add_theme_support('post-thumbnails');
        register_nav_menus(array(
        'primary' => __('Primary Menu', 'mycustomtheme')
        ));
        }
        add_action('after_setup_theme', 'mycustomtheme_setup');

        7. Jetpack: For minor CSS changes, Jetpack’s custom CSS module is handy. You can add styles directly from the WordPress Customizer.

        8. Code Snippets: For PHP customizations, Code Snippets allows you to add and manage snippets of PHP code, making it easier to keep track of your customizations.

          By following these steps, you’re well on your way to creating a WooCommerce custom theme that perfectly fits your brand and business needs.

          Next, we’ll explore some best practices for customizing WooCommerce themes to ensure your changes are sustainable and update-safe.

          Best Practices for Customizing WooCommerce Themes

          Customizing WooCommerce themes can be both exciting and overwhelming. To ensure smooth updates and preserve your changes, follow these best practices.

          Using Plugins for Minor Changes

          For small tweaks, plugins are your best friend. They help you make changes without touching the core files, which means your customizations won’t be lost during updates.

          Jetpack for Custom CSS

          Jetpack is a versatile plugin that offers a module for custom CSS. It’s perfect for minor style changes.

          1. Install Jetpack: Go to your WordPress Dashboard, steer to Plugins > Add New, and search for Jetpack. Install and activate it.
          2. Enable Custom CSS: Go to Jetpack > Settings and turn on the Custom CSS module.
          3. Add Your Styles: Steer to Appearance > Customize > Additional CSS. Here, you can add your custom CSS styles.

          For example, to change the navigation link color in the Storefront theme:

          css
          .main-navigation ul li a { color: red; }
          .main-navigation ul li a:hover { color: white; }

          This way, your styles are preserved even when the theme updates.

          Code Snippets for PHP

          For minor PHP changes, use the Code Snippets plugin. It allows you to add and manage snippets of PHP code.

          1. Install Code Snippets: Go to Plugins > Add New, search for Code Snippets, and install it.
          2. Add Snippets: Steer to Snippets > Add New. Write your PHP code, give it a title, and save.

          This keeps your functions.php file clean and organized.

          Creating and Using Child Themes

          For major changes, a child theme is essential. It allows you to customize your site while keeping the parent theme intact and updatable.

          Premium Child Themes

          Many popular themes offer premium child themes. These are pre-designed to change the look of your site without needing custom code. For example, the Storefront theme offers a variety of child themes:

          • Airi – Minimal WooCommerce Theme: Fully customizable with 26+ demos.
          • Petcio – Pet Store WooCommerce WordPress Theme: Perfect for pet shops with Elementor support.
          • Samanta – Multipurpose WooCommerce WordPress Theme: No coding skills required, customizable with Elementor and Revolution Slider.

          These themes are great for non-developers who want a unique look.

          Custom Child Themes

          If you need more control, create a custom child theme:

          1. Create a Folder: In wp-content/themes, create a new folder for your child theme, e.g., storefront-child.
          2. Create style.css: Add a style.css file with the following header:

          css
          /*
          Theme Name: Storefront Child
          Template: storefront
          */

          3. Create functions.php: Add a functions.php file to enqueue the parent and child theme styles:

            “`php

            “`

            4. Copy and Modify Templates: Copy template files from the parent theme to the child theme folder and modify them as needed.

              This setup ensures your customizations are preserved even when the parent theme updates.

              Preserving Customizations and Update Safety

              Always backup your site before making changes. Use plugins like UpdraftPlus for regular backups. Also, test your customizations on a staging site before applying them to your live site.

              By following these best practices, you can create a WooCommerce custom theme that’s both unique and update-safe, ensuring a seamless experience for your users.

              Next, we’ll dive into the top WooCommerce themes for 2024 to help you choose the best foundation for your store.

              Top WooCommerce Themes for 2024

              Choosing the right WooCommerce theme is crucial for your online store’s success. Here are some of the top themes for 2024:

              Baskerville 2

              Baskerville 2 is a clean, minimalist theme perfect for content-heavy sites. It’s ideal for bloggers and publishers who want a sleek design without any fuss.

              • Responsive Design: Looks great on all devices.
              • Jetpack Integration: Improved features like infinite scroll.

              Avada

              Avada is one of the most popular themes on the market, and for good reason. It’s incredibly versatile and packed with features.

              • Fusion Builder: Drag-and-drop page builder.
              • WooCommerce Integration: Seamless compatibility with WooCommerce.

              Astra

              Astra is lightweight and highly customizable, making it a favorite for many WooCommerce users.

              • Performance Optimized: Fast loading times.
              • Infinite Scroll: Improves user experience by loading products dynamically.

              Deep Free

              Deep Free offers a surprising number of features for a free theme. It’s a great starting point for anyone new to WooCommerce.

              • Header and Footer Builders: Customizable headers and footers.
              • WooCommerce Support: Basic e-commerce functionalities included.

              Angle

              Angle is a specialist portfolio theme from WPZoom, perfect for showcasing creative work.

              • Retina Ready: High pixel-density displays look great.
              • Annual Subscription: Affordable pricing with ongoing support.

              Bridge

              Bridge is a multipurpose theme that can adapt to any type of website, including WooCommerce stores.

              • 500+ Demos: Pre-built demos to get you started quickly.
              • Elementor Support: Easy customization with Elementor page builder.

              Blogasm Pro

              Blogasm Pro is designed for bloggers who want to incorporate e-commerce into their sites.

              • SEO Optimized: Helps improve your search engine rankings.
              • Custom Widgets: Improve functionality without extra plugins.

              Magazine

              Magazine is perfect for online magazines and content-heavy sites that also want to sell products.

              • Multiple Layout Options: Highly customizable layouts.
              • Ad Management: Built-in ad spaces for monetization.

              These themes offer a solid foundation for your WooCommerce custom theme. Choose one that fits your brand and start customizing to create a unique online store.

              Next, let’s move on to the frequently asked questions about WooCommerce custom themes to address common concerns and provide additional tips.

              Frequently Asked Questions about WooCommerce Custom Themes

              How do I add a custom theme to WooCommerce?

              Adding a custom theme to WooCommerce involves several steps, but it’s straightforward once you get the hang of it.

              1. Set Up Your Theme Directory: Start by creating a new folder in your WordPress installation under wp-content/themes/. Name it something unique like mycustomtheme.


              2. Essential Files: Your theme needs some key files to function:


              3. style.css: Controls the visual styling of your theme.
              4. functions.php: Adds functions and features to your theme, like WooCommerce support.
              5. index.php: The main file where your site’s content is displayed.
              6. woocommerce.php: Handles the layout for WooCommerce pages.


              7. Add WooCommerce Support: In your functions.php file, add the following code to ensure your theme supports WooCommerce:


                php

                <?php

                function mycustomtheme_setup() {

                add_theme_support('woocommerce');

                add_theme_support('post-thumbnails');

                register_nav_menus(array(

                'primary' => __('Primary Menu', 'mycustomtheme')

                ));

                }

                add_action('after_setup_theme', 'mycustomtheme_setup');


              8. Disable Default WooCommerce Styling: If you want to customize the look entirely, you may want to disable the default WooCommerce styles by adding this to your functions.php:


                php

                add_filter('woocommerce_enqueue_styles', '__return_empty_array');


              9. Activate Your Theme: Go to your WordPress Dashboard, steer to Appearance > Themes, and activate your custom theme.


              How do I create a custom template in WooCommerce?

              Creating a custom template in WooCommerce allows you to tailor the layout and design of specific WooCommerce pages.

              1. Duplicate Template Files: Copy the template files you want to customize from the WooCommerce plugin directory (woocommerce/templates/) to your theme’s WooCommerce folder (wp-content/themes/yourtheme/woocommerce/).


              2. Edit the Template Files: Open the copied template files and make your desired changes. For example, to customize the single product page, edit single-product.php.


              3. Dynamic Content: Use dynamic sources to pull data. For instance, to display the product title, use:


                php

                <?php the_title(); ?>


              4. Custom Fields and Taxonomies: Add custom fields or taxonomies to your products using plugins like Toolset. You can then display these fields in your templates.


              How to develop a WooCommerce theme?

              Developing a WooCommerce theme from scratch involves a few detailed steps, but it ensures complete control over your site’s design and functionality.

              1. Create Theme Directory: As mentioned earlier, start by creating a new folder in wp-content/themes/.


              2. Essential Files: Ensure you have style.css, functions.php, index.php, and woocommerce.php in your theme folder.


              3. Add WooCommerce Support: In functions.php, add code to support WooCommerce and enqueue necessary styles and scripts.


              4. Customizing Templates: Copy WooCommerce template files to your theme’s WooCommerce folder and edit them as needed. For example, customize archive-product.php to change the layout of product listings.


              5. Add Custom CSS: Create a custom.css file and enqueue it in functions.php to style your WooCommerce elements:


                php

                function mycustomtheme_enqueue_styles() {

                wp_enqueue_style('mycustomtheme-style', get_stylesheet_uri());

                wp_enqueue_style('mycustomtheme-custom', get_template_directory_uri() . '/css/custom.css');

                }

                add_action('wp_enqueue_scripts', 'mycustomtheme_enqueue_styles');


              6. Use Page Builders: For more flexibility, use the WordPress Block Editor or other page builders to design your pages visually.


              By following these steps, you can create a fully functional and visually appealing WooCommerce custom theme custom to your brand’s needs.

              Next, let’s explore the best practices for customizing WooCommerce themes to ensure your site remains robust and easy to maintain.

              Conclusion

              Creating a WooCommerce custom theme can seem daunting, but with the right steps and tools, it becomes manageable and rewarding. At Mango Innovation, we specialize in delivering custom web solutions that cater to your unique business needs.

              Why Choose Mango Innovation?

              We offer flexible web design and development subscriptions that allow unlimited requests. Whether you need a custom WooCommerce theme, a Shopify setup, or bespoke coding solutions, we’ve got you covered. Our team is dedicated to ensuring your satisfaction through custom, high-quality web solutions.

              Satisfaction Guarantee

              We stand by our work with a satisfaction guarantee. You can request as many revisions as needed until you’re 100% satisfied. Our goal is to make your website not just functional but also a true reflection of your brand.

              Expertise in WooCommerce Custom Themes

              With WooCommerce being a powerful and flexible platform, the sky’s the limit for what you can achieve. From setting up your theme directory to customizing WooCommerce templates and adding custom CSS and PHP, we guide you through every step.

              Pro Tip: Always test your custom theme thoroughly on different devices and browsers to ensure a seamless user experience.

              For more details on how we can help you build the perfect WooCommerce custom theme, check out our pricing plans.

              By choosing Mango Innovation, you’re opting for a partner committed to your online success. Let’s create something amazing together!

              Derrick Boddie
              Derrick Boddie
              Senior Web Developer & Executive Director at Mango Innovation