We don't sell services. We build stories.
Strategy first, then pixels. Story first, then code. Each service below represents a step in the same process. Choose what you need or follow the entire journey with us.
Most agencies jump straight to design. We jump straight to you. Before a single wireframe, we want to know what your business actually does for the people it serves. Once that’s clear, the rest of the work, identity, UX, development, and SEO, gets dramatically easier. That’s not a process quirk. That’s the whole operating system.
Our Services
Find the story. Everything else gets dramatically easier.
We find the story behind your business before anything gets designed. One discovery session. One goal: turn your brand’s truth into messaging your clients actually feel.
What's included
- Full discovery workshop (up to 6 hours)
- Competitive landscape analysis
- 1–3 detailed audience personas
- Brand voice guidelines
- Core value proposition & messaging hierarchy
- Brand story document (the keeper)
- Homepage messaging framework
Who It's For
Founders who have outgrown their first pitch. Teams launching a new product. Anyone who can feel their messaging is not landing but cannot quite name why.
How It Fits
Clients with a clear brand story close bigger projects, shorter sales cycles, and convert more from the same traffic. This is where the ROI starts.
Look like where you're going. Not just where you are.
A logo is a mark. A visual identity is a system. The complete set of signals that tell your market who you are before you say a word. We build the brand you are becoming.
What's included
- Logo design & variations
- Primary & secondary color palette
- Typography system (display + body + UI)
- Iconography & illustration direction
- Photography / imagery guidelines
- Brand standards document (PDF + editable)
- Social media asset starter kit
Who It's For
Startups past the napkin logo. Established businesses whose identity has not kept up with their ambition. Anyone whose visual presence is costing them credibility.
How It Fits
Feeds directly into UX/UI design, the visual language we define here becomes the design system we build the site on.
Built for the business outcome. Not just the eye.
We design sites that guide visitors to a decision, not just sites that look good in a screenshot. Figma-native, accessibility-first, and structured around what your specific audience needs to see, feel, and do.
What's included
- Sitemap & information architecture
- Low-fidelity wireframes
- Interactive Figma prototypes
- Full responsive design system (mobile / tablet / desktop)
- Accessibility review (WCAG AA)
- Design handoff package for developers
Who It's For
Teams replatforming. Products launching. Founders who know their design is holding back their conversions but cannot pinpoint where.
How It Fits
The bridge between strategy and build. Without it, developers guess. Guessing on a $20K project is expensive.
Our primary platform. Built properly with no shortcuts.
Custom themes, custom code, clean architecture. Elementor and Gutenberg when the project calls for it. No page-builder lock-in on premium work. Fast, secure, and built to scale without calling us for every change.
What's included
- Custom WordPress theme (no page-builder lock-in)
- Custom Gutenberg blocks & ACF fields
- Performance tuning (Core Web Vitals)
- Security hardening & SSL
- WCAG 2.1 AA / AODA compliance
- Content migration from existing site
- Staff training & video walkthrough
- 30 days post-launch support
Who It's For
Startups who need to move fast without locking themselves into a platform. Nonprofits, associations, and government teams who need accessibility and sustainability. Businesses on WordPress already who feel their site is working against them.
How It Fits
The main production line. Most Mango projects end up here.
Fast to market. Your marketing team owns it from day one.
For SaaS and marketing-led teams who update their site weekly and cannot wait on a dev sprint to ship a campaign. We build the system, then hand you the keys.
What's included
- Full Webflow site build
- CMS structure & marketing-friendly editing
- Performance tuning (Core Web Vitals)
- Custom animations & interactions
- Accessibility review
- SEO setup & schema
- Team training
Who It's For
FinTech and SaaS companies. Marketing-led startups. Teams where marketing needs to move faster than development.
How It Fits
The fast lane for marketing-led teams. Webflow lets your marketers ship pages, tests, and campaigns without waiting on a sprint. We design and build the system, then hand you the keys.
Stores built around the story, not the product grid.
WooCommerce and Shopify stores built to convert, not just display products. Strategy and UX are baked in from the start. Every product page, checkout flow, and funnel mapped to the brand story.
What's included
- E-commerce strategy & funnel mapping
- WooCommerce or Shopify build
- Product page & PDP optimization
- Checkout & cart UX
- Email & SMS integration
- Launch analytics setup
Who It's For
Direct-to-Consumer (DTC) brands with traffic but flat conversion. New launches that want to open strong instead of rebuilding in six months.
How It Fits
The revenue engine. We take the brand story you’ve built with us and wire it straight into your store, so every product page, funnel, and checkout is working to convert, not just display SKUs.
Your AI product ships fast. Now make it look like it is worth trusting.
AI builders like Lovable, Bolt, and Cursor are all trained on the same design patterns. The output is fast but generic. MangoSoul is the human layer that gives your product a story, a voice, and a visual identity that earns trust from investors and customers.
Who It's For
Startups shipping with Lovable, Bolt, or Cursor who can feel their product looks like every other AI build. Funded teams and MVP-stage founders who need a design that actually earns trust.
How It Fits
AI founders and funded teams who can feel their product looks like every other AI build on the market.
Be found where your clients are actually searching, including AI.
Search has changed. Your clients are getting answers from Google AI Overviews, ChatGPT, and Perplexity. We optimize your site to show up in all three. Traditional SEO, AEO, and GEO in one add-on that plugs in after launch.
What's included
- AI visibility and technical SEO audit
- Core Web Vitals and on-page fixes
- Keyword, question, and prompt research
- AI-assisted content briefs and updates
- Schema and structured data improvements
- Simple monthly visibility and rankings report
Who It's For
Startups and growing teams watching their organic pipeline erode as search shifts to AI. Businesses that want to be recommended, not just indexed.
How It Fits
An add-on sprint that plugs in after a new build or redesign. We take your story-led site and tune it so AI models can actually find it, understand it, and recommend it.
We built it. We stay with it. Your site keeps getting better.
Most agencies hand you a site and disappear. We stay. Quarterly reviews. Ongoing improvements. Monthly reporting on what is working. Your site keeps getting better long after launch day.
What's included
- WordPress core, theme, and plugin updates
- Webflow site checks and minor design/content updates
- Security monitoring and SSL renewal reminders
- Performance checks and basic Core Web Vitals tuning
- Monthly backup verification
- Small UX/content improvements each month
- On-demand content updates for pages, blogs, and key landing pages
- Email support for “can you just…?” requests
Who It's For
Founders and marketing leads who want a site that is cared for, not just launched. Teams who need a reliable partner on call, not a new SOW every time something needs updating.
How It Fits
The ongoing safety net after launch. Most Mango builds roll into this, so your site keeps working and quietly getting better long after day one.
01. Brand Strategy & Messaging
Find the story. Everything else gets dramatically easier.
We find the story behind your business before anything gets designed. One discovery session. One goal: turn your brand’s truth into messaging your clients actually feel.
What's included
- Full discovery workshop (up to 6 hours)
- Competitive landscape analysis
- 1–3 detailed audience personas
- Brand voice guidelines
- Core value proposition & messaging hierarchy
- Brand story document (the keeper)
- Homepage messaging framework
Who It's For
Founders who have outgrown their first pitch. Teams launching a new product. Anyone who can feel their messaging is not landing but cannot quite name why.
How It Fits
Clients with a clear brand story close bigger projects, shorter sales cycles, and convert more from the same traffic. This is where the ROI starts.
02. Visual Identity
Look like where you're going. Not just where you are.
A logo is a mark. A visual identity is a system. The complete set of signals that tell your market who you are before you say a word. We build the brand you are becoming.
What's included
- Logo design & variations
- Primary & secondary color palette
- Typography system (display + body + UI)
- Iconography & illustration direction
- Photography / imagery guidelines
- Brand standards document (PDF + editable)
- Social media asset starter kit
Who It's For
Startups past the napkin logo. Established businesses whose identity has not kept up with their ambition. Anyone whose visual presence is costing them credibility.
How It Fits
Feeds directly into UX/UI design, the visual language we define here becomes the design system we build the site on.
03. UX/UI Design
Built for the business outcome. Not just the eye.
We design sites that guide visitors to a decision, not just sites that look good in a screenshot. Figma-native, accessibility-first, and structured around what your specific audience needs to see, feel, and do.
What's included
- Sitemap & information architecture
- Low-fidelity wireframes
- Interactive Figma prototypes
- Full responsive design system (mobile / tablet / desktop)
- Accessibility review (WCAG AA)
- Design handoff package for developers
Who It's For
Teams replatforming. Products launching. Founders who know their design is holding back their conversions but cannot pinpoint where.
How It Fits
The bridge between strategy and build. Without it, developers guess. Guessing on a $20K project is expensive.
04. WordPress Development
Our primary platform. Built properly with no shortcuts.
Custom themes, custom code, clean architecture. Elementor and Gutenberg when the project calls for it. No page-builder lock-in on premium work. Fast, secure, and built to scale without calling us for every change.
What's included
- Custom WordPress theme (no page-builder lock-in)
- Custom Gutenberg blocks & ACF fields
- Performance tuning (Core Web Vitals)
- Security hardening & SSL
- WCAG 2.1 AA / AODA compliance
- Content migration from existing site
- Staff training & video walkthrough
- 30 days post-launch support
Who It's For
Startups who need to move fast without locking themselves into a platform. Nonprofits, associations, and government teams who need accessibility and sustainability. Businesses on WordPress already who feel their site is working against them.
How It Fits
The main production line. Most Mango projects end up here.
05. Webflow Development
Fast to market. Your marketing team owns it from day one.
For SaaS and marketing-led teams who update their site weekly and cannot wait on a dev sprint to ship a campaign. We build the system, then hand you the keys.
What's included
- Full Webflow site build
- CMS structure & marketing-friendly editing
- Performance tuning (Core Web Vitals)
- Custom animations & interactions
- Accessibility review
- SEO setup & schema
- Team training
Who It's For
FinTech and SaaS companies. Marketing-led startups. Teams where marketing needs to move faster than development.
How It Fits
The fast lane for marketing-led teams. Webflow lets your marketers ship pages, tests, and campaigns without waiting on a sprint. We design and build the system, then hand you the keys.
06. E-Commerce
Stores built around the story, not the product grid.
WooCommerce and Shopify stores built to convert, not just display products. Strategy and UX are baked in from the start. Every product page, checkout flow, and funnel mapped to the brand story.
What's included
- E-commerce strategy & funnel mapping
- WooCommerce or Shopify build
- Product page & PDP optimization
- Checkout & cart UX
- Email & SMS integration
- Launch analytics setup
Who It's For
Direct-to-Consumer (DTC) brands with traffic but flat conversion. New launches that want to open strong instead of rebuilding in six months.
How It Fits
The revenue engine. We take the brand story you’ve built with us and wire it straight into your store, so every product page, funnel, and checkout is working to convert, not just display SKUs.
07. MangoSoul
Your AI product ships fast. Now make it look like it is worth trusting.
AI builders like Lovable, Bolt, and Cursor are all trained on the same design patterns. The output is fast but generic. MangoSoul is the human layer that gives your product a story, a voice, and a visual identity that earns trust from investors and customers.
Who It's For
Startups shipping with Lovable, Bolt, or Cursor who can feel their product looks like every other AI build. Funded teams and MVP-stage founders who need a design that actually earns trust.
How It Fits
AI founders and funded teams who can feel their product looks like every other AI build on the market.
08. AI SEO & Visibility
Be found where your clients are actually searching, including AI.
Search has changed. Your clients are getting answers from Google AI Overviews, ChatGPT, and Perplexity. We optimize your site to show up in all three. Traditional SEO, AEO, and GEO in one add-on that plugs in after launch.
What's included
- AI visibility and technical SEO audit
- Core Web Vitals and on-page fixes
- Keyword, question, and prompt research
- AI-assisted content briefs and updates
- Schema and structured data improvements
- Simple monthly visibility and rankings report
Who It's For
Startups and growing teams watching their organic pipeline erode as search shifts to AI. Businesses that want to be recommended, not just indexed.
How It Fits
An add-on sprint that plugs in after a new build or redesign. We take your story-led site and tune it so AI models can actually find it, understand it, and recommend it.
09. Support & Maintenance
We built it. We stay with it. Your site keeps getting better.
Most agencies hand you a site and disappear. We stay. Quarterly reviews. Ongoing improvements. Monthly reporting on what is working. Your site keeps getting better long after launch day.
What's included
- WordPress core, theme, and plugin updates
- Webflow site checks and minor design/content updates
- Security monitoring and SSL renewal reminders
- Performance checks and basic Core Web Vitals tuning
- Monthly backup verification
- Small UX/content improvements each month
- On-demand content updates for pages, blogs, and key landing pages
- Email support for “can you just…?” requests
Who It's For
Founders and marketing leads who want a site that is cared for, not just launched. Teams who need a reliable partner on call, not a new SOW every time something needs updating.
How It Fits
The ongoing safety net after launch. Most Mango builds roll into this, so your site keeps working and quietly getting better long after day one.
Story in. Site out.
01 ·
Discovery
This is where the story is found. We ask about the business, the numbers, the customer, and the gap you’re filling. At the end, we hand you back a brand story document.
02 ·
Brand Strategy
Audience personas. Voice guidelines. Messaging hierarchy. The core value proposition, written so a new hire could use it on day one.
03 ·
UX / UI Design
Accessibility is baked in from the first artboard, proper contrast, 16px+ body type, keyboard-friendly, and mobile-first. The design breaks the template mold without breaking usability.
04 ·
Dev
No visual-builder shortcuts on premium work. Clean code, fast pages, ready to scale. We build it the way you’d want it built if it were ours.
05 ·
Launch & Support
We handle the launch, train your team, and stay in your corner. Quarterly reviews. Ongoing improvements. A partner, not a project.
Organizations across North America
What working with Mango feels like
"Mango is professional, attentive, and truly takes the time to understand your vision. There efforts not only helped us get across the finish line but ensure continued use and maintenance."
Kashane D.
Director of Communications, Jamaican Canadian Association
"Mango built us a brand-new bilingual, fully accessible multisite from the ground up, tactfully navigating the complexity of a not-for-profit while delivering top-notch service every step of the way."
Michelle O
Senior Communications Manager, Editors Canada
Ready to start? Let's find your story.
Book a free 30-minute call. We will listen first, then tell you honestly what your business actually needs. No pitch. No pressure.
Questions we get a lot.
Do I need brand strategy if I already have a logo?
Yes. A logo is a visual mark. Brand strategy is the messaging system behind the voice, audience, and story your site runs on. Most clients come to us with a logo and no strategy, and the site suffers for it.
Can I just hire you for development?
We can do development-only engagements when the strategy and design are already solid. If they're not, we'll tell you and usually recommend starting with a discovery call.
What platforms do you build on?
WordPress is our primary platform. We also build on Webflow, WooCommerce, and Shopify, depending on the project.
Do you offer ongoing support after launch?
Yes. Every project includes 30 days of post-launch support, and most clients continue with a monthly maintenance retainer (see pricing).
How long does a project take?
Most fixed-fee projects launch in under 2.5 months. Complex multisite builds or migrations can run longer we scope it upfront.
How is AI SEO & Visibility different from traditional SEO?
Traditional SEO is about ranking in Google’s links; AI SEO & Visibility adds optimization so you also show up in AI answers like Google AI Overviews and ChatGPT-style responses. We still fix technical and on-page SEO, but we also shape content, schema, and prompts so AI models can understand, cite, and recommend your site.